How to design a logo that everyone remembers

According to experts, it is essential to create a logo that is simple and easy to remember. Why? The answer is blunt: you only have 8 seconds to attract the attention of your potential client.

With so much daily bombardment of information and advertisements, human attention span has been reduced to just 8 seconds. It could be said that brands have it much more difficult now because, in addition, there is an incessant proliferation of competitors and alternatives to advertise.

The logo plays an important role, as it is a powerful marketing tool, often undervalued by brands and companies. A good logo can do much more for a brand than paid advertising on social media, corporate videos, and specialized blogs. Know what you must take into account to create a simple and memorable logo for your business.

Simplify as much as possible and avoid complex designs at all costs

If we say Nike to you, it is very likely that you will immediately think of the approval symbol that is part of its respective logo. There is already a perfect association between the symbol used for the logo and the brand.

This proved something very important: most people know and manage to associate the apple with a bite as a symbol of the Apple, but, perhaps precisely because of the current 8-second rule of people’s attention, it is very difficult to remember the exact details of the logo image.

If this happens to one of the most recognizable logos in the world, imagine what could happen to a logo of any brand or new business that has not been simplified? Herein lies the importance of staying out of complex logo designs. The simpler, the more memorable.

The logo must clearly inform what the business offers

Another relevant factor to achieve a simple logo is that it must fulfill its function of informing potential customers what the business is about and what it offers. It should be self-explanatory.

The logo design should be simple, but at the same time it should enclose a message and communicate it in a powerful way, as well as stand out from the competition.

Only when the logo strongly and clearly reflects the intention of the business, can the brand be successfully promoted openly.

The logo must accompany a quality product or service

It will not have been worth investing in a simple and easy-to-remember logo if the quality of the product or service is still not ideal. No matter how good the logo is, if the product is poor, there will be no good results.

Ensuring that the product or service meets minimum quality standards is crucial. Once this is achieved, the next thing is to focus on managing a good advertising budget to promote the brand.

A good strategy that helps your brand be recognized through the logo is the sponsorship of social responsibility initiatives and games and recreational activities, or investing in paid advertising on social networks and traditional media.

If you still have doubts, look at it this way: brands like McDonald’s, Google, Pepsi and Coca-Cola already evoke images of their respective logos in everyone’s mind, just by mentioning them.

5 best website design tips

It is easy to fall into the trap of always following the latest trends in web design. However, as with any other art form, there are myths that you should dispel before you consider them viable for your projects.

The web design myths I have chosen for this tutorial have become widespread in recent years. We will explore 5 tips that will help you get rid of these dominant thoughts.

Tip 1: Minimalism is not always the best option

In recent years, there has been a shift to a minimalist design (ie websites that use negative space and distribute information so that the pages look less “busy”). While we can’t deny that minimalism seems good on occasion, it’s not always the right choice for every project.

If you are designing a website with several elements that require attention, minimalism may not be the best option. Take Amazon, for example. Their homepage is full of articles, but no less usable. In fact, if they used a minimalist design, it would probably have had an impact on sales, as they will not be able to display as many product recommendations on the page.

As with all trends, the key is to ask yourself if the website you are designing really needs a minimalist design. Here is a handy list to help you decide:

  1. If you should use a minimalist design, will your key elements stand out? If not, you should probably avoid this.
  2. Is all the information on your pages relevant? If so, you can streamline your design for a more minimalist look without affecting ease of use.

2 Tip: User feedback should not always guide your choices

User feedback is essential for creating a design that you and your customers can enjoy. However, there are times when listening to your instincts should take precedence over user recommendations.

The question is: how do you know when to step in and look beyond what your visitors or customers recommend? Here are two situations where it is probably justified:

  1. If your users ask you to implement a design element that would affect the usability of the final product.
  2. Whenever a customer suggests you change your designs to make them less usable or attractive.

Of course, the relationship with customers will be much more difficult than with users. However, as a designer, you should always talk and try to explain why a certain change could harm the final product so that you and your customers are on the same page.

Tip 3: Usability is not enough to guide a website to success

It goes without saying that you want your design to be both elegant and usable (individually, no one can lead to the success of a website). In other words, it doesn’t matter if your website is working properly, but it has a terrible screen.

If you are currently designing websites, you will probably make sure that they are fantastic. This is essential because users will often make instant evaluations on a website because of its appearance.

There is no single universal way to improve the design of a website. However here are some techniques you should consider if you think your designs don’t hit the mark:

  1. A / B testing of key elements on your pages will allow you to make incremental improvements.
  2. Find inspiration on sites you find attractive.

Tip 4: Menus do not have to be rational

In the past, we’ve talked about simplifying your menus to improve usability on your website. If we stay in the same direction, there are sites that must add a little complexity to their menus.

For simplicity, if your website has many important pages, you should add as many items as necessary to your navigation menu. The key to this job is to keep it simple. Here’s how we do it:

  1. Use multi-level menus if you need to include multiple pages.
  2. Divide your links into categories to make them easier to locate
  3. Make sure each of your links is always readable, even in submenus.

Various menus can be intimidating if you visit a website for the first time, but it’s no more intimidating than searching for content without them.

Tip 5: The home page is not the most important page

Homepage is one of the most important parts of any website – there is no denying it. However, you shouldn’t pay so much attention to the types of forgetting the rest of your website.

The good news is that if you already have an excellent homepage on your hands, you are in front of a successful website. All you need now is to make sure that the other pages are not so compensated for the design of the main page.